Project benefits for growers

Through this project, growers will be able to gain:

  • A better understanding of what customers and communities are looking for from the industry. These insights will enable farmers to identify current and emerging opportunities and align their farming systems and marketing decisions accordingly.
  • A new perspective on the future research, development and extension work required to support enduring profitability of growers.
  • Recognition from customers and the community that the grains industry is committed to sustainability and is continually striving to improve. This is increasingly important to maintain and expand market access.
  • A stronger position to advocate with Government on a range of issues including trade and market access, environmental stewardship, the importance of rural research, development and extension, and ensuring access to new technologies and products which will further enhance farming systems.
  • Information that helps tell the stories behind farming grain in Australia.